With the increasing demand for mobile devices being run on Android, Windows, Blackberry, Macintosh, and other major operating systems, a large number of companies are now turning their attention towards the development of Mobile game development and application development. Each of these companies and agencies are diverting their entire focus, as well as their investments towards the development of new application for the various mobile devices. However, there are a number of crucial factors that have to be provided the proper attention in order to ensure the development of the best applications for the various mobile devices running on different operating systems. The most popular and common operating systems used in the various mobile devices of the present day are Android, Blackberry, and Macintosh.

Some of the most important aspects that have to be provided great attention during the development of the applications have been discussed below.

·         Audience to be targeted: Agencies and firms dealing with Mobile application development India need to be very sure about the audience for whom they are developing the applications. There are a number of applications that are meant for businesses, while others are meant for the general public and individual consumers. However, in order to do so, application development agencies have the need to understand their targeted consumers and build the application accordingly. An important facet that can be solved by the determination of the type of audience is the language problem, where the languages of the application have to be set according to the audience, for whom the application is being built.

·         Operating system selection: This is, in fact, the most important aspect to be considered when dealing with the task of Mobile application development and mobile games. Different mobile platforms use applications that offer varying and contrasting features to offer. On other occasions, it may be seen that two different operating systems are using the same application, but there will always be minor differences in the methods and codes used for the development of the two versions of the application. Hence, if a company is dealing with Android application development for the Android operating system, it will have to develop the application accordingly. The same applies to all other applications meant for the other major mobile platforms being used in the present-day market.

·         Market research: When developing an idea for the creation of a mobile application, agencies must make sure to conduct a thorough research of the market in order to verify a number of aspects. Firstly, agencies must ensure that the idea that they wish to develop must not already be prevalent in the market. Working on an iPhone application development or any other mobile application which is already available in the market will be of no help as the application will not sell, and agencies will not be able to withdraw their remuneration from the market. Furthermore, it could also attract legal issues from agencies that have previously developed the application over activities related to plagiarism, even if the idea was not intentionally copied. 


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